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Savoir — a cash-on-delivery funnel where the ad tracking finally worked.
- Client
- Savoir (Glow)
- Year
- 2025
- Services
- Web & e-commerce · Integration & automation
Summary
An e-commerce build with a custom cash-on-delivery funnel and server-side Meta Conversions API tracking — recovering ad conversions that browser pixels miss on iOS, Brave and ad-blockers.
Problem
On a cash-on-delivery model, the browser pixel loses a large share of conversions to iOS privacy, Brave and ad-blockers — so ad spend gets optimised on incomplete data.
Approach
A custom COD checkout funnel plus server-side Conversions API tracking, so conversions are reported from the server rather than depending on the browser.
Result
Delivered — ad-conversion signal that browser-only tracking was losing is now recovered server-side.
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