Savoir (Glow)
Savoir — a cash-on-delivery funnel where the ad tracking finally worked.
- Services
- E-commerce
- Integration
The online store of an Algerian derma-cosmetics brand, with a custom cash-on-delivery funnel and server-side Meta Conversions API tracking — recovering ad conversions that browser pixels miss on iOS, Brave and ad-blockers.
On a cash-on-delivery model, the browser pixel loses a large share of conversions to iOS privacy, Brave and ad-blockers — so ad spend gets optimised on incomplete data.
A custom COD checkout funnel plus server-side Conversions API tracking, so conversions are reported from the server rather than depending on the browser.
Delivered — live at savoirglow.com; the ad-conversion signal that browser-only tracking was losing is now recovered server-side.
Next project
Profit Zone — online payment integration and a landing page.
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